 |
|
December,
'03, "E-mail Versus Direct Mail -Which Should YOU Be Using?"
Here's how to make a very important decision |
|
|
November,
'03, "Don't hide the benefit! A case study"
How to make sure your product announcement gets noticed |
|
|
0ctober,
'03, "How should you sell your product - with branding or with
benefits?"
This important article shows you which works better - and when |
|
|
September,
'03, "It's time to test some copywriting testimonials!"
How to use testimonials to boost response rates |
|
|
August,
'03, "Nine ways to improve your direct mail flyer"
Practical tips for making your flyer successful |
|
|
July, '03,
"Are you using this great direct response motivator?"
How to zero in on your prospect's pain |
|
|
May, '03, "Five ways to make
your fulfillment piece irresistible!"
Explains a proven way to make your fulfillment piece a winner |
|
|
April, '03,
"Order! Order! A Guide To Copywriting An
Effective Order Form"
Tips for making your order form a true money-maker |
|
|
March, '03,
"The Power of Positioning"
Subway's is the subject of this reflection on positioning |
|
|
February,
'03, "Nine ways to boost response rates with a 'Johnson Box'"
Explains what a 'Johnson Box' is and how to use it in your sales
letter |
|
|
January,
'03,"How To Make Headlines Make Money"
Techniques for copywriting money-making headlines |
|
|
December,
'02, "Ten Great Ways To Start A Sales Letter"
Specific ideas for getting your sales letter off to a fast start |
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|
November,
'02, "It Pays To Be Specific"
Why every copywriter should pay attention to details |
|
|
October,
'02, "The Crisis in E-mail Marketing - And How To Survive It"
Must-read information for every email marketer |
|
|
September,
'02, "How To Write An Effective 'Landing Page'"
Tips and techniques every Web marketer should read |
|
|
August,
'02, "What's A Good Response Rate?"
Answers an age-old direct response question |
|
|
July, '02, "The Skinny on Slogans"
How to avoid flabby copywriting |
|
|
June, '02,
"How To Get Your Foot In The Door -A Guide To
Setting Up A Face-To-Face Meeting"
This article is really a must if you want to literally "get
in the door" |
|
|
May, '02, "E-mail
Subject Lines -Favorites From My 'Teaser' Folder"
Subject lines can make or break your email. Here's how to write
them |
|
|
March, '02,
"These are a few (more) of my favorite things"
Some of my favorite resources |
|
|
February,
'02,"Which E-mail Format Works Best -
Plain-text Or HTML?"
Answers one of email marketers' most pressing questions |
|
|
January,
'02, "Marketing With E-mail? Watch Out For Spam Filters!"
How keep spam filters from kicking out your email |
|
|
December,
'01, "Come Back Mister Whipple!"
Why product-facts and information are not enough | |
|
|
November,
'01, "The Time Is Right For Self-Mailers"
Ideas for creating money-making self-mailers |
|
|
October,
'01, "How To Write Yourself Out Of A Jam"
Worried about writer's block? Don't be! Read this article |
|
|
September,
'01, "Just Testing"
A interesting case history about price testing |
|
|
August,
'01: "Advice You Can Take To The Bank"
Why copywriters should think outside the box |
|
|
June, '01:
"How to choose the right direct mail format"
Letter? Self-mailer? Little postcard? Here's how to decide |
|
|
May, '01: "Weekends
Are For Wimps"
Why focusing on benefits always makes marketing success |
|
|
April, '01:
"Five Great Ways To Use E-mail"
Practical tips for forward-looking email marketers |
|
|
March, '01: "It's Time to Get
Fresh"
Fresh ideas for connecting with your reader |
|
|
December,
'00: "The Subject Is The Subject Line -
How To Make Sure Your E-Mail Gets Read"
Ideas for writing subject lines that catch the reader's attention |
|
|
November,
'00: "Four Ways to Overcome Skepticism"
How copywriters should deal with this response-rate killer |
|
|
October,
'00: "Why Persistence Pays"
Explains the basics of mailing frequency |
|
|
September, '00: "Don't Be Shy
- Ask For The Sale
In Your Sales Letter!"
Practical advice for anyone copywriting or evaluating a letter |
|
|
August
15, '00: "These are a few of my favorite things"
Excellent resources worth your attention |
|
|
August 1,
'00: "Eight Ways To Generate More Leads"
Important tips and techniques for direct mailers |
|
|
July, 00:
"How To Write E-mail (When You Can't Be Bold)"
A guide to writing text-only emails |
|
|
May, 00: "Living
On Pretzel Time"
Advice for creating effective Web pages |
|
|
January,
00:"Copywrite it right in the Year 2000 -
Five resolutions for high-tech marketers"
Are
YOU keeping them? |
|
|
June, 99: "How
to turn free software trials into sales"
Good stuff here for software marketers |
|
|
May, 99: "How
to create an online product 'tour'- a case history"
Here are practical tips for tech marketers |
|
|
April, 99: "Home
sweet home page"
Ideas you can use to create an effective home page |
|
|
March, 99: "I
wanna be like Mike"
The emotional sell versus the rational sell |
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