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THE LEVISON LETTER
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Action Ideas For Better Direct Mail,
E-mail, Web Sites & Advertising
Published by
Ivan Levison, Direct Response Copywriting
March, 2002
Volume: 17 Number: 3
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A few of Ivan Levison’s favorite resources
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+ Favorite Public Relations idea:
Subscribe free to Dan Janal's "One Minute PR Manager."
Publicity can help you sell a LOT more products and
services. You can find out how to do your own
publicity in Dan's informative e-newsletter. You'll
learn simple but effective tips that can help your
business get to the next level.
Subscribe free at http://www.prleads.com
+ Favorite marketing book:
"The 22 Immutable Laws of Marketing" by Al
Ries
& Jack Trout
I've mentioned this terrific book before and urge you
to buy a copy (only 12 bucks). It doesn't matter what
your product or service is -- "22 Immutable Laws" can
help you big time! One nice thing about this book is
that it is a lot of fun to read. It's short, to the
point, and even has fun illustrations.
Order it at http://www.levison.com/books/ or get it
at any
book store.
+ Favorite reference Web site: Refdesk.com
The site calls itself "The single best source on
the
Net for facts"
They've got it right. If you want to find the answer
to ANY question, visit this outstanding Web site. It
really is something!
http://www.refdesk.com/index.html
+ Favorite e-mail list broker/manager: Robert Mendez
Finding terrific, clean, opt-in e-mail lists is tough.
Which is why you should know about Robert Mendez, the
founder of NetHawk. Robert's company specializes in
helping you reach your target audience via e-mail. He
offers brokerage, strategy, and tracking services.
Robert has access to just about every e-mail list
available. A great resource!
Robert Mendez
http://www.nethawk.net
NetHawk Interactive, Inc.
(510) 558-9915
+ Favorite proofreader: Judy French
Don't let a typo or spelling error ruin your whole day
(and make you look like an idiot)! Judy French can
find errors and fix them BEFORE they do you in. She
can proof your Web site, your direct mail, brochures,
you name it. (Best of all, she works with Word files,
PDFs, whatever you've got.) Judy's services are
affordable and she is incredibly dependable. Get in
touch with Judy and tell her I sent you!
Phone: (218) 728-4107
E-mail: jfrench@pressenter.com
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How To Get In Touch
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Ivan Levison
Direct Response Copywriting
14 Los Cerros Drive
Greenbrae, CA 94904
Phone: (415) 461-0672
Fax: (415) 461-7738
E-mail: ivan@levison.com
Web Site: http://www.levison.com
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How To Subscribe/Unsubscribe
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promise.
_______________________________________________
Copyright 2005, by Ivan Levison, All Rights Reserved.
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