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April '24, Living on Pretzel Time
You think YOU are in a rush? . . . . |
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March '24, Beer for the masses. Not the upper classes.
Have one on me. |
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November '23, Can you pass this headline test?
See for yourself. It’s easy. |
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October '23, True stories from the front lines
Three ways to get paid. |
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August '23, Emailing? Persistence is the key to success
Keep on keeping on |
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Mid-June '23, Position" your brand in a new way
- A case history
Take a look to what Southwest did |
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June '23, Jump right in and win
Don’t miss my important new issue! |
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May '23, 8 ways to generate more leads
What every marketer should know |
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April '23, How to get 25% more email "opens"
It’s easier than you think |
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March '23, The truth about subject-line testing
Good information here! |
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February '23, How to GUARANTEE direct response success!
Don’t miss this important issue! |
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Mid-January '23, That which we call a Rolls
Six ideas you can use now! |
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January '23, "Boo"
Be scared. Very scared. |
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Mid-December '22, "Three ways to get paid"
Quite some stories! |
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December '22, "Are you passionate?"
There’s the right place for passion. |
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Mid-November '22, "Macintosh and me - My (minor) brush with history"
A
little honor that means a lot to me |
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November '22, "Don't push me."
I’m afraid of commitment
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Mid October '22, "Beer for the masses. Not the upper classes."
Make mine mead
|
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October '22, "Sorry. My mistake."
Don't do what I did. |
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Mid-September '22, "My career as a bricklayer, doctor, lawyer"
Quite varied as you'll see |
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September '22, "Hard sell, soft sell, deep sell"
Which one is right for YOU? |
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August '22, "My ad written on a train to London"
Never published but a sweet idea |
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Mid-July '22, "Let's play tag"
Check out these slogans, good and bad |
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July '22, "30 email ideas and offers you can use now"
Best of all, they’re free! |
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Mid-June '22, "Living on Pretzel Time"
You think YOU’RE in a rush. |
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June '22, "You need pizza insurance"
In case the pizza hits the fan |
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Mid-May, '22, "I Sell Salt"
And so should you |
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May, '22, "Why my mother took the subway to Macy's"
And what I learned along the way. |
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Mid-April, '22, "The truth about subject-line testing"
Read this if you want to be a winner |
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April, '22, "How to deal with doubters" Plus New Consultation Service
Don't let skepticism kill your copy |
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Mid-March, '22, "What's a good response rate?"
Four reasons it's tough to say |
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March, '22, "How to get them to your webinar!"
Your emailed invitation is the key! |
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February 15, '22, "Testimonials: Powerful and FREE!"
Use them anywhere and often |
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January, '22, "How to get 25% more email "opens""
Are you making data-driven decisions? |
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December, '21, "VROOM VROOM car ads that crash"
Why product differentiation is so important |
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September, '20, "What's new in toilet rolls"
Are perfumed toilet rolls what America needs? |
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August, '20, "Jump right in and start writing a killer email, landing page, sales letter . . ."
This works for writing web copy, sales letters and more |
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June, '20, "My shocking lunch!"
Here’s what a few drinks will do |
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May, '20, "Into the toilet with my copy"
The shocker a client said to me |
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March, '20, "Quick quiz: Which headlines made money?"
Take a guess and see if you’re right |
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February, '20, "When creativity can kill!"
Don’t make this dangerous mistake |
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January, '20, "Watch out! Don't let your email campaigns fail! "
Don’t forget this important copywriting advice |
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December, '19, "The magic word that builds sales"
It still works after all these years |
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November, '19, "Using emails to build sales? Don't give up too soon!"
Persistence is the key to success |
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October, '19, "The envelope please!"
10 things to put on the back of your envelope |
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July, '19, "Testing a daring offer: "Pay What You Want"
Why trying to beat your control is so vitally important |
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June, '19, "Don’t forget the SIZZLE!"
Careful! Is your copywriter recycling clichés? |
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May, '19, "When Graphic Designers Kill"
An important warning for copywriters |
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April, '19, "The Madness! The Madness!"
When to turn up the copywriting “volume” |
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March, '19, "This is about you!"
Image/brand copywriters vs. direct response copywriters |
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February, '19, "How to overcome a major obstacle to the sale - Fear of commitment"
Solving a problem that faces every copywriter |
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January, '19, "Three ways to drive demand"
Three winning copywriting ideas not to be missed |
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November, '18, "Do you know what you're really selling?"
Examples of the power of positioning |
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October, '18, "Living on pretzel time"
Copywriting advice from a hungry copywriter |
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August, '18, "Five quick copywriting tips to remember"
Every copywriter should keep these in mind |
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June, '18, "Don't be shy. Ask for the sale!"
How a copywriter can get a prospect to act |
|
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May, '18, "Which headline works best?"
Important copywriting advice! |
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April, '18, "Is your landing page too long or too short?"
Copywriting an effective landing page |
|
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March, '18, "Want more sales? Keep on truckin'!"
Direct response copywriting - Using the "side-by-side" technique |
|
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February, '18, "Eight ways to create money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot tips! |
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January, '18, "Eight ways to generate more leads"
Copywriting tips for better lead generation
|
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December, '17, "Which email performance-metric should you use?"
Important info for the email copywriter
|
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November, '17, "Get big profits from small ads!"
What every copywriter needs to know
|
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October, '17, "8 type and layout facts you need to know now!"
Ideas for making your copywriting get read
|
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September, '17, "Is your copywriter thinking or coasting?"
You deserve someone who’s awake on the job!
|
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August, '17, "Three killer lines that made the sale"
What convinced this copywriter to act |
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July, '17, "Three humbling mistakes I have made"
What this copywriter learned about the importance of testing |
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June, '17, "What I learned from my father"
Some thoughts on Father’s Day |
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June, '17, "How to judge an ad, email, or web page"
Shows the importance of copywriting benefit-oriented headlines |
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May, '17, "Position" your brand in a new way
- A case history"
Important advice from an experienced copywriter |
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April, '17, "My career as doctor, lawyer, bricklayer"
Why a copywriter's career mimics those of other professionals |
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March, '17, "My favorite unpublished ad campaign"
Copywriting an advertising campaign |
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February, '17, What's the right length for a headline?"
The long and short of it from a copywriting pro |
|
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January, '17, "P.S. I Love You"
How a copywriter can increase response rates with a P.S. |
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December, '16, "How to GUARANTEE direct response success!"
Valuable advice from an experienced copywriter |
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November, '16, "Bullets make powerful marketing ammo!"
Sweat the details. Sweet the profits |
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October, '16, "I feel your pain...How to push the "Ouch!" button"
Why fear and pain are a copywriter’s best friend |
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September, '16, "Which works better . . . "Image" or direct response advertising?"
A copywriter's thoughts on which is more effective |
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August, '16, " Email research that can make you a winner!"
Don’t miss these six copywriting resources |
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July, '16, "The right place for passion"
It’s the bedroom. Not your copy. |
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June, '16, "SEO Secrets . . . from the source!"
A valuable free resource for copywriters |
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May, '16, "Make more money by cross selling!"
Here’s the smart way to generate more revenue |
|
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April, '16, "What's the right length for your landing page?"
Practical advice for the web copywriter |
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March, '16, "7 ways to get your envelope opened"
The first job of a direct mail copywriter |
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February, '16, "How they murdered a post card and lost an election"
Is your copywriter paying attention to details? |
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January, '16, "Let's you and me do a test together"
Copywriting: Let’s see if we can beat your control |
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December, '15, "Four ways to overcome buyer skepticism"
How to get the prospect on your side |
|
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October, '15, "Are you making these 3 homepage copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp |
|
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September, '15, "How to write a winning webinar invitation"
Important copywriting advice for marketers |
|
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July, '15, "Don’t blow it in the headline!"
What copywriters need to remember |
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June, '15, "How to create a killer offer -- a case history"
More ideas for copywriters and marketers |
|
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May, '15, "How to make them an offer they can't refuse"
How to copywrite an effective offer
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April, '15, "How to make big profits from small mailers -- seven tips for copywriting postcards"
Proven copywriting techniques you can use now
|
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March, '15, "Thirty email offers you can use now!"
For copywriters in search of compelling offers |
|
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January, '15, "Write it right in 2015 - Five New Year's resolutions for marketers"
What your copywriter needs to know in the new year |
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December, '14, "The right way to END a sales letter"
More direct mail and email copywriting advice |
|
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September, '14, "How to quadruple your email click-through rates - A case history"
Five copywriting mistakes and how to fix them |
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August, '14, "Email versus direct mail - Which makes sense for you?"
Copywriting advice on an important subject |
|
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July, '14, "Don't hide the benefits! (A case history)"
Five tips for copywriters and marketers |
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June, '14, "On finding your authentic voice"
It takes time for copywriters to perfect their art |
|
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April, '14, "Remember the à la mode! A quick analysis of two emails "
Copywriters should remember that their principal job is to sell! |
|
|
March, '14, "Which should you spend your money on? Branding or benefits?"
A question every copywriter and marketer should answer |
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|
February, '14, "Email Marketing 2014 Trends, Best Practices & Case Studies"
This special offer will improve your email marketing results |
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January, '14, "A copywriter's advice on creating direct mail flyers"
Copywriting advice for direct mail success |
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December, '13, "Are you using this great direct response motivator?"
More copywriting advice to help boost response rates |
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November, '13, "Watch out for those copywriting clichés!"
Email copywriting advice |
|
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October, '13, "A great 'teaser' headline from the past"
A long-gone copywriter wrote a wonderful ad |
|
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September, '13, "It's time to test some testimonials"
How to use testimonials to boost response rates |
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August, '13, "Best words to use in a subject line"
Results of an email copywriting test |
|
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July, '13, "Copywriting the right way - A case history"
A great tag-line hits the jackpot |
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June, '13, "Power up your sales letter with a 'Johnson Box'"
Here's how to use a powerful copywriting tool |
|
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May, '13, "How to write a money-making order form"
Copywriting advice on how to make more sales |
|
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April, '13, "Re-position your way to higher profits - A case history"
Copywriting advice you shouldn't miss |
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March, '13, "How to write a winning headline for your email, web page, ad, or letter"
Copywriters should sell, not amuse or tease |
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February, '13, "When it comes to copywriting,
it pays to be specific"
How a copywriter can make headlines more effective |
|
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November, '12, "How to get close to your customer - A case study"
Stop copywriting dead-end web pages, email, and direct mail |
|
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September, '12, "Results of a 'Subject line' split test"
There's lots to learn from email testing |
|
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August, '12, "How to write a killer landing page"
Seven copywriting ideas you can use now |
|
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July, '12, "The skinny on slogans"
A copywriter's guide to winning slogans and tag lines |
|
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June, '12, "Three ways to 'punch up' your writing"
Having trouble writing easily? This article's for you! |
|
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May, '12, "The formula for direct response copywriting success"
Proven ideas you can use now |
|
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April, '12, "How to 'bundle' your way to higher profits!"
A great way to put a powerful marketing technique to work |
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March, '12, "Copywriting for high tech, low tech, and no tech"
Advice from a freelance copywriter |
