Copywriting Copywriter - Direct Mail, Email and Advertising

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If you're marketing ANY product or service,
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Why? Because every month The Levison Letter gives you specific, practical tips that can make your sales letters, e-mail, and Web site copywriting more effective than ever.

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Check out some back issues . . .

April, '24, "Living on Pretzel Time. "
You think YOU are in a rush? . . . .

March, '24, "Beer for the masses. Not the upper classes. "
Have one on me.

November, '23, "Can you pass the email test?"
See for yourself, it's easy.

October, '23, "True Stories from the front lines"
Three ways to get paid.

August, '23, "Emailing? Persistence is the key to success"
Keep on keeping on

Mid-June, '23, ""Position" your brand in a new way - A case history"
Take a look to what Southwest did!

June, '23, "Jump right in and win"
Don’t miss my important new issue!

May, '23, "8 ways to generate more leads"
What every marketer should know

April, '23, "How to get 25% more email "opens""
It’s easier than you think

Mid-February, '23, "The truth about subject-line testing"
Good information here!

February, '23, "How to GUARANTEE direct response success!"
Don’t miss this important issue!

Mid-January, '23, "That which we call a Rolls"
Six ideas you can use now!

January, '23, "Boo!"
Be scared. Very scared.

Mid-December, '22, "Three ways to get paid"
Quite some stories!

December, '22, "Are you passionate?"
There’s the right place for passion.

Mid-November, '22, "Macintosh and me - My (minor) brush with history"
A little honor that means a lot to me

November, '22, "Don't push me."
I’m afraid of commitment

Mid-October, '22, "Beer for the masses. Not the upper classes."
Make mine mead

October, '22, "Sorry. My mistake."
Don't do what I did.

Mid-September, '22, "My career as a bricklayer, doctor, lawyer"
Quite varied as you'll see

September, '22, "Hard sell, soft sell, deep sell"
Which one is right for YOU?

August, '22, "My ad written on a train to London"
Never published but a sweet idea

Mid-July, '22, "Let's play tag"
Check out these slogans, good and bad

July, '22, "30 email ideas and offers you can use now"
Best of all, they’re free!

Mid-June, '22, "Living on pretzel time"
You think YOU’RE in a rush.

June, '22, "You need pizza insurance
In case the pizza hits the fan

May, '22, "I Sell Salt
And so should you

May, '22, "Why my mother took the subway to Macy's
And what I learned along the way.

Mid-April, '22, "How to deal with doubters" Plus New Consulting Service
The truth about subject-line testing

April, '22, "How to deal with doubters" Plus New Consulting Service
Don't let skepticism kill your copy

Mid-March, '22, "What's a good response rate?"
Four reasons it's tough to say

March, '22, "How to get them to your webinar"
Your emailed invitation is the key!

February 15, '22, "Testimonials: Powerful and FREE!"
Use them anywhere and often

January, '22, "How to get 25% more email "opens""
Are you making data-driven decisions?

Mid December, '21, "How To Set Up a Meeting With Hard-To-Reach C-level Execs"
Don’t miss this creative strategy!

December, '21, "VROOM VROOM car ads that crash"
Why product differentiation is so important

September, '20, "What's new in toilet rolls"
Are perfumed toilet rolls what America needs?

August, '20, "Jump right in and start writing a killer email, landing page, sales letter . . ."
This works for writing web copy, sales letters and more

June, '20, "My shocking lunch!"
Here’s what a few drinks will do

May, '20, "Into the toilet with my copy"
The shocker a client said to me

March, '20, "Quick quiz: Which headlines made money?"
Take a guess and see if you’re right

February, '20, "When creativity can kill!"
Don’t make this dangerous mistake

January, '20, "Watch out! Don't let your email campaigns fail!"
Don’t forget this important copywriting advice

December, '19, "The magic word that builds sales"
It still works after all these years

November, '19, "Using emails to build sales? Don't give up too soon!"
Persistence is the key to success

October, '19, "The envelope please!"
10 things to put on the back of your envelope

September, '19, "Why my client stuffed golf bags"
Check out this “before and after” promotion and see the difference!

July, '19, "Testing a daring offer: "Pay What You Want"
Why trying to beat your control is so vitally important

June, '19, "Don’t forget the SIZZLE!"
Careful! Is your copywriter recycling clichés?

May, '19, "When Graphic Designers Kill"
An important warning for copywriters

April, '19, "The Madness! The Madness!"
Image/brand copywriters vs. direct response copywriters

March, '19, "This is about you!"
Solving a problem that faces every copywriter

February, '19, "How to overcome a major obstacle to the sale - Fear of commitment"
Solving a problem that faces every copywriter

January, '19, "Three ways to drive demand"
Three winning copywriting ideas not to be missed

November, '18, "Do you know what you're really selling?
Examples of the power of positioning

October, '18, "Living on pretzel time"
Copywriting advice from a hungry copywriter

August, '18, "Five quick copywriting tips to remember"
Every copywriter should keep these in mind

June, '18, "Don't be shy. Ask for the sale!"
How a copywriter can get a prospect to act!

May, '18, "Which headline works best?"
Important copywriting advice!

April, '18, "Is your landing page too long or too short?"
Copywriting an effective landing page

March, '18, "Want more sales? Keep on truckin'!"
Direct response copywriting - Using the "side-by-side" technique

February, '18, "Eight ways to create money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot tips!

January, '18, "Eight ways to generate more leads"
Copywriting tips for better lead generation

December, '17, "Which email performance-metric should you use?"
Important info for the email copywriter

November, '17, "Get big profits from small ads!"
What every copywriter needs to know

October, '17, "8 type and layout facts you need to know now!"
Ideas for making your copywriting get read

September, '17, "Is your copywriter thinking or coasting?"
You deserve someone who’s awake on the job!

August, '17, "Three killer lines that made the sale"
What convinced this copywriter to act

July, '17, "Three humbling mistakes I have made"
What this copywriter learned about the importance of testing

June, '17, "What I learned from my father"
Some thoughts on Father’s Day

June, '17, "How to judge an ad, email, or web page"
Shows the importance of copywriting benefit-oriented headlines

May, '17, "Position" your brand in a new way - A case history"
Important advice from an experienced copywriter

April, '17, "My career as doctor, lawyer, bricklaye"
Why a copywriter's career mimics those of other professionals

March, '17, "My favorite unpublished ad campaign"
Copywriting an advertising campaign

February, '17, What's the right length for a headline?"
The long and short of it from a copywriting pro

January, '17, "P.S. I Love You"
How a copywriter can increase response rates with a P.S.

December, '16, "How to GUARANTEE direct response success!"
Valuable advice from an experienced copywriter

November, '16, "Bullets make powerful marketing ammo!"
Sweat the details. Sweet the profits

October, '16, "I feel your pain...How to push the "Ouch!" button"
Why fear and pain are a copywriter’s best friend

September, '16, "Which works better . . . "Image" or direct response advertising?"
A copywriter's thoughts on which is more effective

August, '16, " Email research that can make you a winner!"
Don’t miss these six copywriting resources

July, '16, "The right place for passion"
It’s the bedroom. Not your copy.

June, '16, "SEO Secrets . . . from the source!"
A valuable free resource for copywriters

May, '16, "Make more money by cross selling!"
Here’s the smart way to generate more revenue

April, '16, "What's the right length for your landing page?"
Practical advice for the web copywriter

March, '16, "7 ways to get your envelope opened"
The first job of a direct mail copywriter

February, '16, "How they murdered a post card and lost an election"
Is your copywriter paying attention to details?

January, '16, "Let's you and me do a test together"
Copywriting: Let’s see if we can beat your control

December, '15, "Four ways to overcome buyer skepticism"
How to get the prospect on your side

November, '15, "The right way to write FAQs"
Important advice for copywriters

October, '15, "Are you making these 3 homepage copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp

July, '15, "Don’t blow it in the headline!"
What copywriters need to remember

June, '15, "How to create a killer offer -- a case history"
More ideas for copywriters and marketers

May, '15, "How to make them an offer they can't refuse"
How to copywrite an effective offer

April, '15, "How to make big profits from small mailers -- seven tips for copywriting postcards"
Proven copywriting techniques you can use now

March, '15, "Thirty email offers you can use now!"
For copywriters in search of compelling offers

January, '15, "Write it right in 2015 - Five New Year's resolutions for marketers"
What your copywriter needs to know in the new year

December, '14, "The right way to END a sales letter"
More direct mail and email copywriting advice

September, '14, "How to quadruple your email click-through rates - A case history"

Five copywriting mistakes and how to fix them

August, '14, "Email versus direct mail - Which makes sense for you?"
Copywriting advice on an important subject

July, '14, "Don't hide the benefits! (A case history)"
Five tips for copywriters and marketers

June, '14, "On finding your authentic voice"
It takes time for copywriters to perfect their art

May, '14, "Five tips for creating effective emails"
Valuable copywriting advice

April, '14, "Remember the à la mode! A quick analysis of two emails "
Copywriters should remember that their principal job is to sell!

March, '14, "Which should you spend your money on? Branding or benefits?"
A question every copywriter and marketer should answer

February, '14, "Email Marketing 2014 Trends, Best Practices & Case Studies"
This special offer will improve your email marketing results

January, '14, "A copywriter's advice on creating direct mail flyers"
Copywriting advice for direct mail success

December, '13, "Are you using this great direct response motivator?"
More copywriting advice to help boost response rates

November, '13, "Watch out for those copywriting clichés!"
Email copywriting advice

October, '13, "A great 'teaser' headline from the past"
A long-gone copywriter wrote a wonderful ad

August, '13, "Best words to use in a subject line"
Results of an email copywriting test

July, '13, "Copywriting the right way - A case history"
A great tag-line hits the jackpot

June, '13, "Power up your sales letter with a 'Johnson Box'"
Here's how to use a powerful copywriting tool

May, '13, "How to write a money-making order form"
Copywriting advice on how to make more sales

April, '13, "Re-position your way to higher profits - A case history"
Copywriting advice you shouldn't miss

March, '13, "How to write a winning headline for your email, web page, ad, or letter"
Copywriters should sell, not amuse or tease

February, '13, "When it comes to copywriting, it pays to be specific"
How a copywriter can make headlines more effective

December, '12, "Copywriting split test"
Email copywriting - why testing can dramatically improve results

November, '12, "How to get close to your customer - A case study"
Stop copywriting dead-end web pages, email, and direct mail

September, '12, "Results of a 'Subject line' split test"
There's lots to learn from email testing

August, '12, "How to write a killer landing page"
Seven copywriting ideas you can use now

July, '12, "The skinny on slogans"
A copywriter's guide to winning slogans and tag lines

June, '12, " Three ways to 'punch up' your writing "
Having trouble writing easily? This article's for you!

May, '12, "The formula for direct response copywriting success"
Proven ideas you can use now

April, '12, "How to 'bundle' your way to higher profits!"
A great way to put a powerful marketing technique to work

March, '12, "Copywriting for high tech, low tech, and no tech"
Advice from a freelance copywriter

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