If you're a regular reader of The Levison Letter you know that I'm a big fan of testing. And I eat my own cooking. 

 

Just about every month I run a split test in The Levison Letter and try to learn something new.

 

My latest test taught me a lot.

 

Here are the results of last month's split test which just might help you too!

 

What I tested: I wanted to see if I could increase the number of readers who clicked through from The Levison Letter to the testimonial page of my Web site.

 

So . . . half of my list got the following call-to-action at the bottom of the page:

 

Want me to start writing emails, direct mail, web pages, and more, for you? Give me a call at (415) 461-0672 and let's talk. Or shoot me an email. Let me show you how easy it is to dramatically increase your sales. Want to see the kind of results I get for my clients? CLICK HERE.  

 

The other half of The Levison Letter list got the identical call-to-action except for the bolding of the last sentence and the addition of the red "Click Here" button):

 

Want me to start writing emails, direct mail, web pages, and more, for you? Give me a call at (415) 461-0672 and let's talk. Or shoot me an email. Let me show you how easy it is to dramatically increase your sales.

 

Want to see the kind of results I get for my clients? 

 

Test results: The red "click here" button above got 244% more click-throughs than the plain-text "click here" link. Quite a difference!

 

If you want to try using a "click here" button in your email or Web page, check out this fabulous source of free or inexpensive "click here" buttons. Don't miss them! All you have to do is . . . that's right . . . 

 

And while you're at it . . .

Get 4 Special Reports Worth Over $100 . . .

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My good friend and colleague Bob Bly is making readers of The Levison Letter a terrific free offer that you really shouldn't miss. 

 

Sign up for a free, no-commitment subscription to Bob's monthly e-newsletter on direct marketing -- The Direct Response Letter -- and he'll send you 4 FREE Bonus Reports ... that's over 167 pages of valuable marketing advice that can double or triple your response rates.

 

That's right. Bob will send you, at no cost, these four information-packed reports that normally sell for $29 each. That's $116 worth of money-making information that won't cost you a penny. Here's what Bob has waiting for you . . .

 

Free Special Report #1: Make $100,000 a Year Selling Information                                          Online.

 

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To get your FREE subscription and 4 bonus reports . . .

 

 

 

Hope you enjoyed this issue of The Levison Letter. And feel free to get in touch any time if you want to discuss having me write your emails, direct mail, web pages, and more. Give me a call at (415) 461-0672 and . . . let's go to work!