Mid July, 2022
The great art director, George Lois, was once asked how he could tell if an ad was good or bad.
He replied, “If I vomit, I know it's bad.”
Well, to have some fun, here are some marketing tag lines (slogans), that will get you gagging.
Let’s start with three horribly, unimaginably sexist slogans that certainly deserve a place in the pantheon of offensive tag lines. Buckle up!
From Dr. Pepper:
It’s not for women.
From Burga Kebab. (A restaurant chain that serves shish kabab on skewers):
After dinner, you can stab your date.
From Drummond Sweaters. (A company that doesn't hide its thinking.)
Men are better than women!
What can I say? Which marketers
decided to offend their readers
and instantly lose half their market?
Now let’s go from sexist slogans
to taglines that do a wonderful job.
From Burger King:
Have It Your Way
A great personalize-your-purchase positioning.
From Bounty paper towels:
The Quicker Picker Upper
A fun, speed-of-use positioning.
From Taco Bell:
Think Outside the Bun
A creative category-differentiation positioning.
From Lay’s Potato Chips:
Betcha Can’t Eat Just One
A fun challenge presented with a wink.
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And now, let me end with my favorite tagline of all time. (And this is real.)
From Uzbekistan Airlines:
Good luck!
More next month. Until then, stay well.
Need some copywriting help? Get in touch. I write emails, web copy, direct mail, and more. But sorry. I don’t do taglines.
Let's go to work!
Ivan Levison, Copywriter
