Ivan Levison Direct Mail, E-mail and Advertising Copywriting Home | Testimonials | Clients | Free E-newsletter Subscription | Back Issues | Email Copywriting | Articles | Consultations | Contact ------------------------------------------- Action Ideas For Better Direct Mail, Published by August, 2008 ====================================== Like all marketers, you want to generate hot leads for
your business. So you create an In order to promote the downloadable brochure, you
launch a two-pronged marketing In the email and the letter, you drive them to a URL (Web address)
and explain that If you’re sending everybody to the same URL, you may
be missing out on a huge When you put PURL technology to work, you won’t have to send a generic URL like: So download your free brochure at Instead, you can create a distinct PURL for every single
person in your database. So download your free brochure at In other words, prospects see their names as part of
the URL! And that’s just for starters. Web site. How does all this work? Let me refer you to some resources that you might want to check out: http://www.variablethinking.com/PURLMarketingToIncreaseResponseRates.aspx http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_2/ai_n17166868 http://www.ebscomedia.com/IntegratedMktg.htm By the way, I have no business relationship with these
companies nor have I ever Next time you have to write a lead generation letter or
email for a PURL campaign, ===================================== Ivan Levison Phone: (415) 461-0672 ============================================= SUBSCRIBE FREE to The Levison Letter at UNSUBSCRIBE by sending a Reply to this message with
IMPORTANT: Your subscription information will NEVER
_______________________________________________ Recent Back Issues of The Levison Letter
Home | Free E-newsletter Subscription | Testimonials | Clients © 2018, Ivan Levison & Associates. All rights reserved. Email Copywriter | Copywriting | Direct
Mail Marketing | Email Copywriting | Web Copywriting |