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advertising copywriting   September, '17, "Is your copywriter thinking or coasting?"
You deserve someone who’s awake on the job!
advertising copywriting   August, '17, "Three killer lines that made the sale"
What convinced this copywriter to act
advertising copywriting   July, '17, "Three humbling mistakes I have made"
What this copywriter learned about the importance of testing
advertising copywriting   June, '17, "What I learned from my father"
Some thoughts on Father’s Day
advertising copywriting   June, '17, "How to judge an ad, email, or web page"
Shows the importance of copywriting benefit-oriented headlines
advertising copywriting   May, '17, "Position" your brand in a new way - A case history"
Important advice from an experienced copywriter
advertising copywriting   April, '17, "My career as doctor, lawyer, bricklayer"
Why a copywriter's career mimics those of other professionals
advertising copywriting   March, '17, "My favorite unpublished ad campaign"
Copywriting an advertising campaign
advertising copywriting   February, '17, What's the right length for a headline?"
The long and short of it from a copywriting pro
advertising copywriting   January, '17, "P.S. I Love You"
How a copywriter can increase response rates with a P.S.
advertising copywriting   December, '16, "How to GUARANTEE direct response success!"
Valuable advice from an experienced copywriter
advertising copywriting   November, '16, "Bullets make powerful marketing ammo!"
Sweat the details. Sweet the profits
advertising copywriting   October, '16, "I feel your pain...How to push the "Ouch!" button"
Why fear and pain are a copywriter’s best friend
advertising copywriting   September, '16, "Which works better . . . "Image" or direct response advertising?"
A copywriter's thoughts on which is more effective
advertising copywriting   August, '16, " Email research that can make you a winner!"
Don’t miss these six copywriting resources
advertising copywriting   July, '16, "The right place for passion"
It’s the bedroom. Not your copy.
advertising copywriting   June, '16, "SEO Secrets . . . from the source!"
A valuable free resource for copywriters
advertising copywriting   May, '16, "Make more money by cross selling!"
Here’s the smart way to generate more revenue
advertising copywriting   April, '16, "What's the right length for your landing page?"
Practical advice for the web copywriter
advertising copywriting   March, '16, "7 ways to get your envelope opened"
The first job of a direct mail copywriter
advertising copywriting   February, '16, "How they murdered a post card and lost an election"
Is your copywriter paying attention to details?
advertising copywriting   January, '16, "Let's you and me do a test together"
Copywriting: Let’s see if we can beat your control
advertising copywriting   December, '15, "Four ways to overcome buyer skepticism"
How to get the prospect on your side
advertising copywriting   November, '15, "The right way to write FAQs"
Important advice for copywriters
advertising copywriting   October, '15, "Are you making these 3 homepage copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp
advertising copywriting   September, '15, "How to write a winning webinar invitation"
Important copywriting advice for marketers
advertising copywriting   August, '15, "How to make high profits from low-volume direct-mail campaigns"
Copywriting high-impact dimensional packages
advertising copywriting   July, '15, "Don’t blow it in the headline!"
What copywriters need to remember
advertising copywriting   June, '15, "How to create a killer offer -- a case history"
More ideas for copywriters and marketers
advertising copywriting   May, '15, "How to make them an offer they can't refuse"
How to copywrite an effective offer
advertising copywriting   April, '15, "How to make big profits from small mailers -- seven tips for copywriting postcards"
Proven copywriting techniques you can use now
advertising copywriting   March, '15, "Thirty email offers you can use now!"
For copywriters in search of compelling offers
advertising copywriting   February, '15, "That which we call a Rolls . . ."
Don't be afraid of copywriting with personality and emotion
advertising copywriting   January, '15, "Write it right in 2015 - Five New Year's resolutions for marketers"
What your copywriter needs to know in the new year
advertising copywriting   December, '14, "The right way to END a sales letter"
More direct mail and email copywriting advice
advertising copywriting   November, '14, "The right way to START a sales letter"
Direct mail copywriting advice
advertising copywriting  

September, '14, "How to quadruple your email click-through rates - A case history"

Five copywriting mistakes and how to fix them
advertising copywriting   August, '14, "Email versus direct mail - Which makes sense for you?"
Copywriting advice on an important subject
advertising copywriting   July, '14, "Don't hide the benefits! (A case history)"
Five tips for copywriters and marketers
advertising copywriting   June, '14, "On finding your authentic voice"
It takes time for copywriters to perfect their art
advertising copywriting   April, '14, "Remember the à la mode! A quick analysis of two emails "
Copywriters should remember that their principal job is to sell!
advertising copywriting   March, '14, "Which should you spend your money on? Branding or benefits?"
A question every copywriter and marketer should answer
advertising copywriting   February, '14, "Email Marketing 2014  Trends, Best Practices & Case Studies"
This special offer will improve your email marketing results
advertising copywriting   January, '14, "A copywriter's advice on creating direct mail flyers"
Copywriting advice for direct mail success
advertising copywriting   December, '13, "Are you using this great direct response motivator?"
More copywriting advice to help boost response rates
advertising copywriting   November, '13, "Watch out for those copywriting clichés!"
Email copywriting advice
advertising copywriting   October, '13, "A great 'teaser' headline from the past"
A long-gone copywriter wrote a wonderful ad
advertising copywriting   September, '13, "It's time to test some testimonials"
How to use testimonials to boost response rates
advertising copywriting   August, '13, "Best words to use in a subject line"
Results of an email copywriting test
advertising copywriting   July, '13, "Copywriting the right way - A case history"
A great tag-line hits the jackpot
advertising copywriting   June, '13, "Power up your sales letter with a 'Johnson Box'"
Here's how to use a powerful copywriting tool
advertising copywriting   May, '13, "How to write a money-making order form"
Copywriting advice on how to make more sales
advertising copywriting   April, '13, "Re-position your way to higher profits - A case history"
Copywriting advice you shouldn't miss
advertising copywriting   March, '13, "How to write a winning headline for your email, web page, ad, or letter"
Copywriters should sell, not amuse or tease
advertising copywriting   February, '13, "When it comes to copywriting, it pays to be specific"
How a copywriter can make headlines more effective
advertising copywriting  

November, '12, "How to get close to your customer - A case study"
Stop copywriting dead-end web pages, email, and direct mail

advertising copywriting   October, '12, "Macintosh and me - My (minor) brush with history"
Copywriting the first Apple software catalog
advertising copywriting   September, '12, "Results of a 'Subject line' split test"
There's lots to learn from email testing
advertising copywriting   August, '12, "How to write a killer landing page"
Seven copywriting ideas you can use now
advertising copywriting   July, '12, "The skinny on slogans"
A copywriter's guide to winning slogans and tag lines
advertising copywriting   June, '12, "Three ways to 'punch up' your writing"
Having trouble writing easily? This article's for you!
advertising copywriting   May, '12, "The formula for direct response copywriting success"
Proven ideas you can use now
advertising copywriting   April, '12, "How to 'bundle' your way to higher profits!"
A great way to put a powerful marketing technique to work
advertising copywriting   March, '12, "Copywriting for high tech, low tech, and no tech"
Advice from a freelance copywriter
advertising copywriting   February, '12, "Five great ways to use email marketing"
Copywriting advice for email marketers
advertising copywriting   January, '12, "A quick guide to better copywriting"
How to avoid "manufacturer's copy"
advertising copywriting   December, '11, "Should branding be used to sell peas . . . or politicians?"
A copywriter’s thoughts about politics
advertising copywriting   November, '11, "Ten great ways to start a sales letter"
Some practical ideas for the copywriter
advertising copywriting   October, '11, "The only thing we have to sell is fear itself "
Some thoughts about political language
advertising copywriting   September, '11, "How to create ads that generate profits"
Eight ways to make your ads pay
advertising copywriting   August, '11, "What's A Good Response Rate?"
An answer to an often-asked question
advertising copywriting   July, '11, "Dealing with doubt - An important job of the copywriter"
Some thoughts on handling skepticism
advertising copywriting   May, '11, "How to get your foot in the door"
A copywriter's guide to setting up a face-to-face meeting
advertising copywriting   April, '11, "The right way to write email subject lines"
Email Copywriting - The subject is the subject line
advertising copywriting   March, '11, "Five ways to make your fulfillment piece irresistible"
Explains a proven way to make your fulfillment piece a winner
advertising copywriting   February, '11, "Why benefits are more important than process"
A look at an insurance company's "positioning"
advertising copywriting   December, '10, "Marketing in a new vein"
Why benefits are more important than process
advertising copywriting   November, '10, "Come back Mr. Whipple!"
Add personality to your copywriting
advertising copywriting   October, '10, "Unlock the power of your landing page"
An example of a winning landing page
advertising copywriting   September, '10, "It's time to test a self-mailer"
Practical copywriting information you can use now
advertising copywriting   August, '10, "Testing! Testing!"
The variables you should be testing
advertising copywriting   July, '10, "When it comes to copywriting, think outside the box"
How divergent thinking can boost profits
advertising copywriting   June, '10, "Copywriting: The importance of persistence"
Practice. Practice. Practice.
advertising copywriting   May, '10, "How to make Search Engine Optimization make money for you"
Copywriting tricks and techniques
advertising copywriting   April, '10, "Living on Pretzel Time"
Copywriting for the Internet
advertising copywriting   March, '10, "How to choose the right direct mail format"
Self-mailer or letter package. Which one should you use?
advertising copywriting   February, '10, "Let's Get Fresh"
Avoiding copywriting clichés
advertising copywriting   October, '09, "How to overcome a major obstacle to the sale - Fear of commitment"
Copywriters should close the sale without pressure
advertising copywriting   Septempber, '09, "Do you know what you're really selling?"
Examples of the power of positioning
copywriter copywriting

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