Ivan Levison
Copywriter Direct Mail, E-mail and Advertising Copywriting ------------------------------------------- Action Ideas For Better Direct Mail, Published by ================================================ The letter is the most important part of any direct
mail package. Write a brilliant, Maybe that's why so many of the questions I get from
readers of the 1. Should I use a headline above the salutation? A headline (boxed or not) can grab the reader's attention
and pull them into 2. Is it worth dating the letter? If you're going first class, date the letter. If you're
going out bulk rate, you 3. Should I try to make the letter look as though it
were typed on a Years ago I would have said go for the typewriter look. 4. Does it make sense to personalize the letter? A tough question. Personalization does improve response
rates but there 5. Should the tone of my letter be conversational or more formal? It all depends, but generally a friendly, human, conversational
tone of voice 6. How should I start the letter? Jump right in with enthusiasm and for goodness sakes,
get to the point quickly. 7. What graphic tricks can I use to increase response rates? A letter should be inviting and easy to read. Use short
paragraphs and don't be 8. What's the right way to end the letter? Go out in a blaze of glory. Feel free to invoke the
deities or promise eternal life. 9. Should I use a P.S.? Absolutely! It gets high readership and is a good place
to repeat the offer, 10. What's the easiest way to get a high-impact letter written? Give me a call at (415) 461-0672 and let's talk. (Can
you blame me for sneaking this in?) ===================================== Ivan Levison Phone: (415) 461-0672 ============================================= SUBSCRIBE FREE to The Levison Letter at UNSUBSCRIBE by sending a Reply to this message with
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