Ivan Levison’s favorite resources

Ivan Levison —
Direct Mail, E-mail and Advertising Copywriting

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THE LEVISON LETTER
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Action Ideas For Better Direct Mail,
E-mail, Web Sites & Advertising

Published by
Ivan Levison, Direct Response Copywriting

August 15, 2000
Volume: 15 Number: 9

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These are a few of my favorite things
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Favorite e-mail marketing software: UnityMail Express

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A very common question I get: What software do you use
to e-mail The Levison Letter to all your subscribers?

The answer is, I don't use the kind of software that sits on
your hard drive. Instead, I signed up with a hosting service
run by MessageMedia, based in Huntsville, Alabama, and
pay for the service on a monthly subscription basis. (The
Application Service Provider model lives!) Here's how it
works:

When you fill in the registration information I ask
for on my Web site's "subscribe" page
http://www.levison.com/subscribe/
and hit "JOIN," the data instantly moves to the UnityMail
Express server. I access the data and mail out my newsletter
using my Web browser as the interface.

I like UnityMail Express a lot. I maintain total control of
my secure database, and I have full access to advanced
customization, URL tracking features, and personalization.
If you're going to start your own e-newsletter, or are into
large e-mail marketing programs, check out UnityMail Express.

CONTACT INFO:

Judith Shaver
http://www.messagemedia.com/solutions/unitymail/um_express.shtml
MessageMedia
1 Colonial Court - Suite 200
5030 Bradford Drive
Huntsville, AL 35805
E-mail: jshaver@messagemedia.com
888-999-1420 ext. 2815

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Favorite e-mail list manager: Robert Mendez

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Yes. Finding terrific, clean, opt-in B2B lists is tough.
Which is why you should know about Robert Mendez, the
founder of NetHawk.

Robert's company specializes in helping you
reach your target audience via e-mail. He offers brokerage,
strategy, and tracking services. Robert has access to just
about every e-mail list available. A WONDERFUL resource!

CONTACT INFO:

Robert Mendez
http://www.nethawk.net
NetHawk Interactive, Inc.
Direct Permission Marketing
P.O. Box 6356
Albany, Ca. 94706
E-mail: hawk@nethawk.net
(510) 558-9915

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Favorite expert on getting top search engine
rankings: Tina Reed

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You may have the greatest Web site in the world, but if the
major search engines aren't giving you a high ranking,
you might as well turn off the lights, lock the door, and
walk away. Or you could call Tina Reed. Her company
provides a full range of Internet marketing, consulting,
design, and development services that can enhance your
presence on the Web.

The first place to start? Get her to create one of her custom
Search Engine Diagnostic Reports for you:

http://www.marketnetconsulting.com/
searchenginepositioning.html

You will learn an ENORMOUS amount from it.

CONTACT INFO:

Tina Reed
Marketnet Consulting
http://marketnetconsulting.com
E-mail: tina@marketnetconsulting.com
(805) 654-1377
Ventura, CA

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Favorite direct marketing consultant: Sandi Brown

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Whenever I have a question about direct marketing
strategy, I pick up the phone and call (703) 960-4411. At the
other end of the line is Sandi Brown. Sandi has over 20
years of experience setting up direct marketing programs
for clients like Best Software, PriceWaterhouseCooper, and
Winstar.

Sandi can help you build and manage marketing programs
and databases, find the right list, develop a testing strategy,
and a whole lot more. For the words, come to ME. For the
strategy, go to Sandi.

CONTACT INFO:

Sandi Brown
Sandi Brown Associates
3501 Kings Cross Road
Alexandria, VA 22303
E-mail: sba1@erols.com
(703) 960-4411

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Favorite graphics designer/art director: Cris Parsons

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If you're looking for a designer who can make your printed
materials look terrific, give Cris Parsons a call. He's the
perfect choice for brochures, data sheets, direct mail, trade
show materials, just about ANYTHING that goes on a
printing press. Cris has designed projects that I've written
for companies like Hewlett-Packard, Lucent Technologies,
Symbol Technologies, and a whole bunch of other great
companies, large and small.

Two things (out of many) that I like about Cris:

1. He is a real pleasure to work with. When you work with
Cris you know you're dealing with a complete professional
-- someone who ALWAYS meets deadlines, really cares,
and has your best interests at heart.

2. He prices his work affordably. When you deal with a
trendy design studio, you're paying plenty for the espresso
and the trendy bubblegum machines. Cris keeps things
simple and stays busy by keeping his prices reasonable.

CONTACT INFO:

Cris Parsons
Parsons Art Direction & Design
1145 Myrtle Drive
Sunnyvale, CA 94086
E-mail: cepdesign@aol.com
(408) 247-1665

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Favorite Marketing Book: "The 22 Immutable Laws
of Marketing" by Al Ries & Jack Trout

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I've mentioned it before and I'll mention it again until
you've read the damned thing! This is a really terrific book
that is both profound and FUN -- a mixture you don't find
every day. You can find out about it (or order it) at:

http://www.levison.com/books/

Hey, if you don't like the book, Amazon has a wonderful
return policy, so all you risk is return postage!

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Favorite fun thing on the Web: A mental magic trick I
know you'll enjoy.

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http://www.caveofmagic.com/zndex.html

Trust me. This is one you'll be forwarding to family and
friends. It's free. Takes less than 60 seconds.

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Favorite direct response copywriter: An easy decision . . .

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Ivan Levison
Direct Response Copywriting
14 Los Cerros Drive
Greenbrae, CA 94904

Phone: (415) 461-0672
Fax: (415) 461-7738
E-mail: ivan@levison.com
Web Site: http://www.levison.com

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