| Ivan Levison
Direct Mail, E-mail and Advertising Copywriting
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Action Ideas For Better Direct Mail,
When times are great, you’re too BUSY to spend time on marketing.
When times are tough, you’re too DEPRESSED to spend time on marketing.
That’s why I always tell my clients that a consistent marketing
effort, month-in, month-out,
But these aren’t merely “bad” times. They are, in Dickens words, “the worst of times.”
Here are five thoughts on how you can use direct response
marketing to make money
*** 1. Create innovative offers that appeal to cash-strapped prospects.
Any offer that can help your prospective clients save money these days, is a guaranteed winner.
Can you bundle several products or services together and offer them at a reduced price? Do it!
Can you come up with a killer limited-time offer? Do it!
Any time that you spend thinking about creating a fresh and
compelling offer is time well spent.
Depending on the offer, differences in response of 25, 50, 100
percent and more are commonplace."
*** 2. Think about using postal mail in your communications mix.
Yes. Email is cheaper than postal mail but that doesn’t mean email
always pays off at the
PRO: Direct mail gives you the space you need to tell your whole
story. If you write a
PRO: In direct mail, you can use emotion. In your letter or flyer you
can inspire, frighten, cajole,
PRO: In direct mail you can include different pieces that you can
hold in your hand. I'm talking
*** 3. Try using “dimensional offers” that cut through the clutter.
In the jargon of direct mail copywriters, a dimensional mailing is a
package that actually has
EXAMPLE: A while ago, I wrote a "get-an-appointment" letter for a
"Profit-building art direction and design are just a stone's throw away."
A bit corny? Guilty as charged. Effective? Extraordinarily. The
letters got opened and the designer
Check it out!
*** 4. Now is the perfect time to build market share.
Right now, many of your competitors are cutting budgets and
climbing into their bomb shelters.
And keep it.
They say that when the stock market crashes and “blood is in the
streets,” that is the time to buy.
*** 5. Don’t “do it yourself.”
When it comes to copywriters, you’ll find that it pays to work with
the best. Sure, it will cost you
The simple fact is, top professionals can pay for themselves many
times over and MAKE
Ahhh. And what a perfect lead-in to a final pitch for my
copywriting services. (Can you blame me?)
and I can prove it! Take a look at:
and check out the kind of results I get for my clients, day-in, day-out.
Believe me, with the economy in the tank and your marketing
budget tighter than ever, you never
Call me right now at (415) 461-0672 and let’s go to work!
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