"Ivan
Levison is my first choice for any direct mail or advertising
assignment -- period. As anyone in the software industry can tell
you, he knows the business inside and out, has wonderful enthusiasm,
and cares. And he's a heck of a nice guy to boot!"
Geoffrey
Moore
Author of Crossing The Chasm and Inside The Tornado
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"Ivan
Levison stands out as a true industry visionary. He has a deep
understanding of how direct marketing influences technology purchasing.
It's hard to imagine a product or service that can't increase
its sales by hiring Ivan."
Seth Godin
Author of Permission Marketing
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"Ivan
Levison is high tech's leading direct mail copywriter."
David Webster
Publisher
Software Business Magazine
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"Ivan
Levison writes powerful, persuasive selling-copy that gets results.
He's a proven moneymaker for his clients!"
Jeff Tarter
Publisher
Softletter
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"At Intuit, we've made a commitment
to head-to-head testing of creative resources. It's our visibility
into the relative performance of copywriters that's made Ivan
so popular with our direct marketers. They also say nice things
about how easy he is to work with, and how quickly he "gets
it." But that stuff wouldn't matter without Ivan's demonstrated
outstanding performance."
Bill Mirbach
Vice President, Direct Marketing and Direct Sales
Intuit
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"When it comes to copywriting,
all the top software companies know that Ivan Levison is the go-to
guy. He's their secret weapon!"
Merrill R. "Rick" Chapman
Author of "The Product Marketing Handbook for Software"
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"Ivan
takes dull Web pages, transforms them, and makes them come alive.
He really knows how to write compelling Web copy!"
Derek
Brown
Web Creative Services
Microsoft
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"I
would like to take this opportunity to thank you for your assistance
in helping us launch the Intel Inside Program. The copywriting
you did was outstanding. As usual, we always rely on you to help
us clearly and crisply articulate our thoughts."
Cindy Tsuyemura
Program Manager
Intel Corporation
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"I
am writing to thank you for the great job you've done for Netscape.
The pieces you wrote on Amazon.com, The New York Times, the Chicago
Board of Trade, the College Board, and other sites were right
on target. You did a great job of transferring the hard-hitting
direct mail style you're known for, to a writing style that works
well on the World Wide Web."
Elyssa
Edwards
Netscape Commerce Marketing Manager
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"I
am writing to thank you for the fabulous job you did for Apple
Computer! Your incisive marketing thinking played an important
role in our success."
Fred R.
Hayden
Sales Promotion Manager
Apple Computer
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"I
thought it appropriate to share some of the success measures that
are directly attributable to your work. While our order rates
are confidential, I can tell you that just one product in the
Tiebreaker program generated more orders in one month than we
expected of that product all year!"
Reed M.
Hornberger
Program Manager
Hewlett-Packard
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"Your
writing skill has helped us meet many tight time constraints.
Believe me, it really makes my life nice when a high-level or
executive manager views our marcom programs and showers accolades
right in the middle of quarterly and sector reviews."
Maggie
Foresee-Greise
Hewlett-Packard
Marketing Communications Manager
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"Thanks
for your help in creating our 'Speed Guaranteed" ad and retail
box . . . You'll be happy to hear that, in terms of reader response,
this ad has been the most successful ad that AMD has ever run.
Furthermore, the techniques that you suggested have resulted in
an over 50% order rate on these responses."
Glen Burchers
Marketing Manager
Advanced Micro Devices
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"After
all the great copy you've written for us, I felt is was about
time that we wrote to tell you how pleased we have been with your
work. Our most recent piece got a TERRIFIC response,and we are
convinced that the improvement was a direct result of your copy.
You are a real pleasure to work with and you always meet our deadlines.
We are very satisfied customers!"
Doug Chalmers
Marketing Programs Manager
SunSoft, A Sun Microsystems Business
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"Thanks
so much for the powerful sales letter you wrote for Fujitsu Software!
I want you to know that it was extraordinarily effective and the
response rates exceeded our expectations. Fabulous job!"
Ron J.
Langer
Director, COBOL Sales and Marketing
Fujitsu Software
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"Thanks
for copywriting the terrific e-mail invitation for our online
seminar. The response rate was truly outstanding -- 300% better
than we expected!"
Janice
Harter
Dynamics Marketing Manager
Great Plains Software
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"Ivan, thank you for the tremendous
work you put into our direct mail programs over the last few years.
We've not only seen high inquiry rates (sometimes double-digit),
but have turned many of these prospects into high-quality business
opportunities. Your outstanding commitment to our business success
is much appreciated!"
Kathy Damiani
Symbol Technologies
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"The
up-front response to the Abra Suite Management Buy-in Kit e-mail
campaign you wrote for Best Software was phenomenal! Within 48
hours the response rate was TRIPLE that of our control package.
This e-mail campaign generated more leads for our product in two
short days than any other single lead generation program has generated
for us in a full year!"
Kathleen
Litschgi
Senior Marketing Manager
Best Software
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"Just
wanted you to know that the terrific lead generating direct mail
piece you wrote for us did better than our old control by over 300%!
You destroyed it and I'm delighted. This is a truly fabulous result
and everyone at Stac is really excited by what you've achieved."
Tom Toperczer
Director of Marketing
Stac Software
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"Thanks
for your HIGHLY motivating e-mail letter that beat our control
by 400%! Outstanding! And thanks for all your help over all these
years. You are Lawson's proven money-maker!"
John Cook
Direct Marketing Manager
Lawson Software
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"Ivan, I
want you to know that the lead-generation letters and emails you've
written for ACCPAC have been BIG winners and we are delighted with
your efforts. All I can say is that I'm glad you're on OUR side!"
Peter Labes
ACCPAC
Director, Sales Tools
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"I wanted to let you know that the content you wrote
for our four email campaigns triggered an IMPRESSIVE response
from our target market - way above industry average for us. We
couldn't be more pleased. Your work is phenomenal!"
Diana Waterman
Director, Channel Marketing
Best Software
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"We were expecting
about 200 responses to our e-mail but the one you wrote pulled
in over 800 responses! Thanks, Ivan!"
Kate Staples
Marketing Programs Manager
Xcellenet
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"The
e-mail letter that you wrote and that we sent to our customers
worked better than I ever dreamed it could. Our click-thru rate
was over 30%! We have been using your e-mail letter for about
five weeks now and we keep hitting that 30% number. By the way,
eBags business is booming. We've grown at about 30% per week for
24 solid weeks and you've helped make that possible. I'm so glad
you're on our team!"
Jon Nordmark
President
eBags.com
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"Recently
we used your fax-back format for an important mailing and we
are extremely pleased with the results. Not only did we get DOUBLE
the
response rate of our standard direct mail piece, we received the
bulk of
the leads much sooner than with our other mailings. I heartily
recommend
your talents to anyone looking to produce a successful direct
mail
campaign."
Lee Wilson
Vice President Marketing & Business Development
Chancery Software
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"Your
work with us over the past few months has transformed the quality
of our direct mail campaigns . . . We have all been impressed
by your ability to create copy that consistently generates response
and sales."
Peggy Wagner
Kimble
Director of Channel and Direct Marketing
Software Publishing Corporation
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"Ivan
Levison is one of the industry's true gurus of direct response.
His insight and experience have resulted in outstanding results
for Asymetrix in advertising, direct mail, and Internet-based
direct e-mail. What sets Ivan apart is his ability to dig to the
core of your message, then communicate it in a way that makes
your target audience respond - and in dramatic fashion!
I specially
like the fact that I get to work with Ivan directly. There's no
intermediary and that means you get a top quality job done fast
-- and as a bonus he's fun to work with. I recommend Ivan to any
company that wants to transform its direct response results!"
Frank Coyle
Director of Multimedia Marketing
Asymetrix
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"As
you know, the direct mail letter you wrote for us a while back
for our FAS software was tested against our Control Letter last
October and November. The Control Letter had beaten every test
package we mailed since August of 1995. Well the numbers don't
lie! Your letter pulled better on the front end, but the real
story lies in the booked rate for units sold. You letter exhibited
a 203% lift over our Control Package! Congratulations!"
Jennifer
Saunders
Director, Direct Marketing
Best Software
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"Thanks
for doing such a wonderful job on our direct marketing projects
these past few months. The Rational Rose mailer you wrote last
December was our most successful direct marketing mailer to date,
with a nearly 12% response rate. As I've told you previously,
working with you has dramatically improved our direct marketing
results -- your expertise has enabled us to take our promotional
programs to the next level!"
Lori Heyman
Marketing Communications Director
Rational Software
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"I
wanted to dash off a quick 'thank you' for the terrific job you
did on our recent direct mail piece. The response to the promotion
has been overwhelming. Our toll-free number logged over 4,000
calls in the first five weeks of the promotion. I've had to hire
additional telemarketing individuals to help us handle the increased
call load."
Shelley
Harrison
Marketing Manager
cc:Mail
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"Thank
you for your terrific work on the ManagePro direct response advertisement
that we recently ran in Fortune Magazine and The Wall Street Journal
. . . Our phones have been running off the hook day and night
(and weekends too!). Your work has been a major contributor to
our record sales and we look forward to designing many more direct
response campaigns together."
W. Norman
Wu
President and CEO
Avantos Performance Systems
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"Ivan
recently wrote a direct mail piece that produced a response rate
that was EIGHT TIMES BETTER than our control mailing response
rate.
Ivan really understands direct mail copywriting. He is extremely
responsive and makes the whole process a pleasure. In short, he
gets it,
gets it done quickly, and the results are superb!"
Jim Dunnigan
Former Vice President of Marketing
Pacific Edge Software
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"We
are absolutely delighted with the copy you wrote for
our new ad and appreciate your contribution. Initial customer
reaction has been outstanding. Our telemarketing team informs
me that the phone calls started pouring in the day the ad first
hit the street!"
Carol Luebke
Advertising Coordinator
Hewlett-Packard Company
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"I
wanted to let you know what a great pleasure it has been working
with you for the past two years on a variety of
projects. Your knowledge of direct marketing and the industry
has been a very positive contribution. Your patience and positive
attitude are greatly appreciated. I look forward to working with
you again in the near future!"
Bobbie
Maselli
Direct Marketing
Hewlett-Packard Company
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"I
just wanted to tell you how much I appreciate your professionalism
and responsiveness. I can always depend on you to complete a writing
project on time and on budget. Your copy is crisp and reader-friendly.
Many thanks for all your help."
Lou Cobb
U.S. Market & Sales Development Manager
Hewlett-Packard Company
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"On
behalf of everyone at Information Software, I want to thank you
so much for the wonderful lead generation self-mailers you created
for us . . . I would estimate that you have increased the number
of leads we receive by over 125%. Not only has the quantity increased
but the quality of the leads your copy generated was so good that
our revenue increased by 80% and operating profit is up 250%."
Ed Forman
President
Information Software
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"Words
are inadequate to express my appreciation for your abilities.
The ad you created for us has DOUBLED the number of inquiries
we are receiving. Congratulations! There is more than just the
quality of the ad. Your responsiveness makes working with you
a pleasure. Most times, you respond to our suggestions on the
same day. In my experience, this is unprecedented. Talent AND
timeliness -- what a combination!"
Vince Taylor
President
Vermont Creative Software
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"You
doubled the rate of response which is no mean achievement! As
you know, these leads are the lifeblood of our telesales efforts
and any time we can boost the number of leads by 100% we are extremely
grateful."
Richard
Silton
President
Silton-Bookman Systems
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"This
is a 'rave' letter to let you know how much GCA appreciates your
help with our direct mail campaigns. Your expertise has lifted
our returns from the industry norm to a spectacular 12% response
rate . . . We're happy to have you on our side."
Salvatore
Caronna
Principal
Geotechnical Computer Applications
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"Thank
you for your work on behalf of Language Engineering Corporation
. . . In just three weeks, the mailing generated more sales leads
than we received in the previous seven months."
Glenn Akers,
Ph.D.
President
Language Engineering Corporation
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"You
were right! We're getting an overwhelming response to our latest
mailing and I'm sure the letter you wrote for us is the reason.
I really enjoy working with a true professional like you!"
Larry Daniele
Advanced Graphics Software
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"The
return from the mailing was fantastic! Of the names on our list,
14% responded. Heartfelt thanks for the major boost to our visibility
among
potential clients."
Dr. Louise
H. Booth
Manager, Scanner Marketing Research
Safeway Stores
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"Ivan
Levison is the technology industry's foremost direct response
copywriter. Ivan's gold-plated client list and extensive experience
with both direct mail and e-mail set him apart. Simply stated,
his copy gets results... In fact, he often DOUBLES the response
for my client's mailings!"
Jeff Wilkins
Chairman & CEO
MarketModels, Inc.
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"Thank
you! The online ad and jump-page you just wrote for us resulted
in a 100% increase in the number of White Papers people downloaded
from our Web site. Great job!"
Beth Carney
Director, Marketing Communications
Resilience Corporation
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"The
e-mail you wrote for us was a huge hit -- the traffic and leads
generated were hard to believe ...it had our sales people positively
gleeful! Thanks again for a great job!"
Jeff Muschar
President
Kemma Software
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"Our sales team is THRILLED with
the e-mail you wrote for us. Response rates have jumped to over
10% and the quality of the leads are outstanding. You are number
one with us!"
Michael Maloof
VP Marketing
TriGeo Network Security, Inc.
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