Direct Mail, E-mail and Advertising Copywriting
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Action Ideas For Better Direct Mail, Email, Web Sites & Advertising
Have you ever tried copywriting a motivating letter and sat there, staring at the blinking cursor, wondering how to get started?
You're not the only one. Getting off on the right foot, with energy and enthusiasm, is always a challenge for novice writers.
Professional copywriters, on the other hand, know that there are countless ways to start a letter. Let me share just ten proven techniques with you now and show you how easy it really is.
Let's pretend that you’re responsible for copywriting a letter to network security managers offering them a free brochure. Here are just ten effective ways to begin the letter . . .
1. METHOD: Tell them they're special
2. METHOD: Tell a story
3. METHOD: Tell them they're facing a difficult challenge
4. METHOD: Shock them with frightening news
5. METHOD: Soothe them with good news
6. METHOD: Make your offer immediately
7. METHOD: Cite the authorities
8. METHOD: Explain that you can help them
9. METHOD: Ask a question
10. METHOD: Make an announcement
The take-away message this month? Don't settle for copywriting the first lead-in sentence that pops into your mind. There are dozens and dozens of ways to start a letter with punch and it really pays to look for the best one.
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Copywriting Tips By Ivan Levison
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