8 ways to generate more leads

May, 2023

What do marketers covet and crave?

Leads! High-quality leads that can be poured into the sales funnel and transformed into profitable sales.

Want your web or direct mail materials to generate a lot more leads? I've got eight time-tested ideas for you . . .

1. Include your offer in the headline.

Readers are moving quickly and won't stick around waiting for you to get to the point. If you want them to take advantage of an offer, say so right from the get-go

"Announcing a FREE software trial offer for accountants who manage fixed assets!"

2. Expand on the offer in the subheadline.

A nice little subheadline can flesh things out:

"Announcing a FREE software trial offer for accountants who manage fixed assets!

(Here's your chance to try our award-winning software without paying a penny!)"

3. Explain the offer early in your letter.

It's a big mistake to wait until the end of the email/web page/letter before explaining the offer. Get to the point quickly:

"Dear Ivan:

I'm writing with a free offer that can help you solve some of the toughest ISP management problems you face every day . . . etc.

4. Include the word "Free."

You know this rule of course. So tell me why this magic word isn't used more widely in marketing materials. Hey, it works!

5. Stress the fact that your offer has no strings attached.

Very important. Your readers want to know that if they respond, they won't be hounded in the future. So be sure to let them know.

6. Include an image of your offer.

If you've got a white paper, a report, an information kit, a free anything, show it. An image of your fulfillment piece makes the offer real.

7. Give your fulfillment piece a compelling name.

Whatever you do, don't use a bland fulfillment-piece title. Give your offer a name and sell it!

WRONG: Request your free Information Kit.

RIGHT: Don't miss our free Information Kit, "How to Choose An ERP Solution - A Practical Guide For IT Managers."

8. Make it a "limited-time" offer.

One of the ways to get your readers to act is to create a sense of urgency. So give them a deadline. (You can always contact them later and say that due to incredible demand, you're extending the deadline.)

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If you want to generate more leads or sales, I can help. Need an email, letter, home page, or landing page written? Or anything else? Get in touch any time.

Let's go to work!

Check out my email-info web page right now!