The Levison Letter


Five tips for creating effective emails



May, 2014



Anyone with an email inbox knows how bad the spam problem has become.


It seems that every day you get new offers of psychic readings, get-rich-quick schemes, pleas from people dying of cancer, etc.


If you want to be one of those marketers who does manage to break through the noise and clutter, you had better do everything right. Here are just a few things you can do to make sure your next email message gets read and acted on:


1. Use a high-impact "Subject" line


It's a simple fact. If your subject line isn't working correctly, your email will never get opened and your campaign will be a failure. Keep your subject lines short. (Never exceed forty characters including spaces.) 

This means that every subject line must communicate extremely quickly and have a little punch.

2. Make sure your URL appears early in your email


Don't bury your URL at the end of the email. Put it near the top of your message so it's readable as soon as your email is opened. Make it easy for people to see your URL quickly so they can get to the landing page with the least possible effort.

3. Identify the reader's pain quickly


Don't start your email by enumerating every feature and benefit of your product or service. One effective way to roll into your message is to prove to your prospects immediately that you understand exactly what they're up against -- that you have the perfect answer to their problem. Use a classic problem/solution format and you won't go wrong.

4. Make the email long enough to do the job


Some people have a terrible fear that their email won't get read so they write two short paragraphs and call it quits. That could be a big mistake. Prospects will read your email if it's got valuable information for them. The emails I write often run a good seven or eight paragraphs in length . . . often with bullets too. They work just fine. 


For samples 

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5: Write with enthusiasm


As I often say, you have to write with a little energy and sense of fun. Flat, boring writing just won't cut it. Sure, there are times when you have to sound serious but you should never be dull! Sometimes, when you add a little attitude, you can cut through the clutter and get the reader on your side. Then you're halfway home!


The take-away message this month? It's getting harder and harder for email to cut through the clutter. This means you have to pay attention to the details and do everything right. If you do, email is still a very 
powerful medium that can help you boost sales and profits.


If you want to me to start writing motivating, benefits-oriented copy for you, consider this an invitation to get in touch. Whatever you need in the way of copywriting, I'd be glad to hear from you.


Check out the kind of results I get for my clients . . .


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. . . then give me a call at (415) 461-0672 or

email me at

I'd love to say hello in person!



How to get in touch . . .
Phone: (415) 461-0672
Fax: (415) 461-7738
Visit my Web site

Ivan Levison. Direct Mail, Email & Advertising Copywriting
14 Los Cerros Drive, Greenbrae, CA 94904
Phone (415) 461-0672      Fax: (415) 461-7738

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