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Direct mail, e-mail and advertising copywriting. Home
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If you're marketing ANY product or service, you should be reading my
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you specific, practical tips that can make your sales letters, e-mail,
and Web site copywriting more effective than ever.
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Past issues of The Levison Letter include:
July, '08, "What’s working in email?"
Useful resources for email copywriters |
June, '08, "Direct response copywriter pushes the “Ouch!” button"
A great way to increase direct response rates |
May, '08,
"How to "upsell" on the Web - A copywriting case
history"
A time-tested way to increase sales and profits |
April,
'08, "The Inc. magazine "Pay what you want" offer
- A case history follow-up"
A case history follow-up |
March,
'08, "How a copywriter can create a killer offer"
Copywriting the offer – Inc. magazine |
February,
'08, "My great (unpublished) marmalade campaign"
Copywriting an advertising campaign |
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January, '08, "How To
Get Your Foot In The Door -
A Guide To Setting Up A Face-To-Face Meeting"
Copywriting tips you can use now |
December,
'07, "A product positioning case study - Southwest Airlines
is sitting pretty"
How a copywriter turned a problem into a benefit |
November,
'07, "Which works better: "Image" or direct response
advertising?"
A copywriter's thoughts on which is more effective |
October,
'07, "Five email mistakes and how to avoid them"
Advice from a direct response copywriter |
Sep,
'07 A taxing direct mail problem
A direct response copywriter stresses the importance of paying attention
to details |
Aug, '07:
Five quick copywriting tips to remember
Every direct response copywriter should keep these in mind |
Jul, '07:
Don't Be Shy - A Direct Response Copywriter Asks For The Sale
A Direct Response Copywriter Asks For The Sale |
Jun, '07:
Sign 'Em Up For Your Seminar - The Right Way To Write Seminar Invitations
Direct response copywriter creates seminar/webinar invitations |
May, '07:
"This "magic word" still has its power"
For direct response copywriters, "FREE" still works |
April,
'07: "The Best Way To Sell Smart -- A Case History"
How a direct response copywriter sells software |
March,
'07: "Two kinds of headlines. Which should YOU be using?"
Direct response copywriting - teaser vs. benefit headlines. |
February,
'07: "Direct response copywriting -Keep on truckin''
Direct response copywriting - Using the "side-by-side"
technique |
January,
'07: "Sweat The Details. Sweet The Profits"
How a copywriter uses bullets in a marketing letter |
December,
'06: "On a chilly December morning, this diligent copywriter
sat down to work"
How to copywrite a high-impact marketing letter |
November,
'06: "Doing lead generation? Sell the offer, not the product!"
Generate leads by selling your offer, not the product |
October,
'06: "You Need A Lift!"
How to copywrite a lift letter |
September,
'06: "Eight Ideas For Better Brochures"
Tips for copywriting better brochures |
August,
'06: "When "Creativity" Can Kill"
A copywriter's guide to writing effective headlines |
July, '06:
"Quick answers to questions about how to copywrite a money-making
sales letter "
Ten ways to improve your marketing or sales letter |
June, '06:
"Junk Mail Or Moneymaker? The Two-Second Decision"
Why it's so important to get to the point quickly
. |
May, 06:
"Make them an offer they can't refuse"
How to copywrite an effective offer |
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April, 06: "Six ways to
guarantee direct mail success"
Practical tips you can use to make your guarantee more effective. |
March,
06: "This is about 'you'"
Explains the difference between the writing styles of advertising
agency
copywriters and direct response copywriters. |
February,
06: "Remember The A La Mode!"
Why copywriters should remember that their principal job is to SELL! |
January,
06: "How to end a letter the RIGHT way"
Specific ways to end your sales letters with tremendous impact. |
December,
05: "Are
you making these three Web copywriting mistakes?"
How to make sure your Web copywriting is sharp, tight, and crisp |
November,
05: "Watch
out! E-mail isn't the same as paper mail!"
Outlines some crucial differences every copywriter should be
aware of |
October,
'05, "Eight ways to write money-making headlines"
Headlines are the key to copywriting success. Don't miss these hot
tips! |
September,
'05, "How to evaluate an ad - A quick case history"
Shows the importance of copywriting benefit-oriented headlines |
August,
'05, "Thoughts walking down the aisle"
Why it's important to write with personality and honesty |
July, '05,
"How to unlock the power of 'cross selling'"
A case history (Mr. Handyman) shows you how to cross-sell effectively |
June, '05,
"What's the right length for your sales letter?"
Should your marketing letter be long or short? Here's how to decide |
May, '05,
"The right place for passion"
How to make sure your copywriting isn't larded with clichés |
April,
'05, "Three mistakes I have made - Confessions of a
(slightly) repentant copywriter"
A fun issue that focuses on the importance of testing |
March,
'05, "How to avoid writing 'manufacturer's copy'"
Defines "manufacturer's copy" and shows you how to
avoid it |
February,
'05, "Want to add impact to your next flyer?
Don't forget the "Questions & Answers"!"
Shows you how to use "Questions & Answers" to attract
the reader's interest |
January,
'05, "How to make fulfillment mailings make money -
Seven practical tips"
Great ideas for making your fulfillment materials more effective |
December,
'04, "Mailing Frequency -- How often is enough?"
Answers this important question for direct mailers |
November,
'04, "How to make high profits from low-volume mailings"
Great ways to make low-volume mailing make money |
October,
'04, "Seven ways to get your envelope opened"
Here are practical tips direct mailers can use |
September,
'04, "How to overcome suspicion and doubt --A guide to
creating belief in the age of spam"
Don't let YOUR opt-in email get bounced as spam. Check out this
article |
August,
'04, "The line that every marketer should remember:
"I've got what you want.""
Where to put the benefits in a marketing letter |
July, '04,
"Want to boost direct mail response rates? Don't forget to
test!"
Here are some testing basics worth checking out! |
June, '04,
"My career as a bricklayer, doctor, and lawyer"
Why a copywriter's career mimics those of other professionals |
May, '04,
"How to get your sales letter off on the right foot"
Starting a sales letter correctly is very important. Here's how
to do it. |
April,
'04, "What's in a name? That which we call a Rolls . . ."
How to make sure your copywriting isn't filled with empty language |
March,
'04, "How to make big profits from small mailers --
Eight tips for using postcards the RIGHT way"
Here's how to make money from a humble little postcard |
February,
'04, "The formula for direct response copywriting success"
If you're into direct response, this article is for you! |
January,
'04, "Nine things you should know about the new anti-spam law
--
A quick guide for e-mail marketers"
Here's information every emailer should be aware of
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